With the increasing number of online privacy laws such as the EU General Data Protection Regulation (GDPR) and the upcoming California Consumer Privacy Act of 2018 (CCPA) there is increased liability associated with storing Personally Identifiable Information (PII).
Introducing Media Service Early Access
Media Service enables you to send transactional emails to customers without having to store their email addresses, reducing the liability involved with storing Personally Identifiable Information (PII).
Now, with the Media Service, you no longer need to store sensitive email addresses yourself. The Media Service will store the email address on your behalf and instead will grant you a capability to send email to the address without exposing the address to you. You can store and manage these capabilities within your systems without fear of leaking sensitive data.